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The Next Frontier

Apr 8, 2020

We’ve heard the stories and methods for building good relationships but they don’t always make us better at it. Maybe we need a different viewpoint? Dr. Paul Zak, Professor and Founding Director of the Center of Neuroeconomics Studies at Claremont Graduate University joins host Bill Coppel, Managing Director and Chief Client Growth Officer at First Clearing, to discuss how biology impacts the way we trust and build relationships.

In this episode, you’ll hear:

  • The meaning of neuroeconomics and how it varies from economics.
  • Key reasons and factors why companies with high trust are more productive.
  • How building trust is impacted by video conferencing and the virtual environment.
  • Two important factors for building relationships one-on-one.
  • Which traits are highly valued among team leaders.
  • The keyword advisors should consider when putting customer needs first.

Dr. Paul Zak is Founding Director of the Center of Neuroeconomics Studies and Professor of Economics, Psychology, and Management at Claremont Graduate University. He also serves as Professor of Neurology at Loma Linda University Medical Center. Dr. Zak is a scientist, prolific author, entrepreneur, and public speaker and has degrees in Mathematics and Economics from San Diego State University, a PhD in Economics from the University of Pennsylvania, and post-doctoral training in neuroimaging from Harvard. He is credited with the first public use of the term of neuroeconomics and is a leader in the vanguard of this new discipline.



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